What Snoop Dogg Joining LinkedIn Means For Content Creators | The Growth Club
Why would a global superstar create an account on LinkedIn? TikTok is a platform known for disruption & going viral, YouTube is home to all video entertainment and proven paths to monetization, and Instagram is the standard for this era of social platforms. LinkedIn on the other hand is known for job searching and liking posts from your boss, but that’s not what LinkedIn was designed for.
Unlike most social media platforms, LinkedIn is designed not for entertainment but for economic impact. Every feature on the platform is designed to help users grow in their careers, scale their businesses, and make new connections.
I didn’t get this myself until I was selected to be a part of LinkedIn’s first-ever Creator Accelerator Program, where I got a front-row seat to why LinkedIn exists and how to use it not for fame or going viral, but to build a community and industry connections with both other creators and decision-makers.
So instead of questioning why Snoop Dogg joined LinkedIn, we should ask why more entrepreneurial creators don’t maintain a presence on the platform.
These are the types of questions I ask on The Growth Club, a community for content creators I formed for creators influencing and navigating the Creator Economy one post at a time. Each week, I set up my Shure MV7 microphone and spend my evening speaking with new and seasoned creatives about what’s new in the Creator Economy.
On our recent LinkedIn Audio event for The Growth Club, Chris Ward Jr, CL Palmer, and I dove into the dynamics of Snoop Dogg’s unexpected journey into the platform and broke down the content strategy we see Snoop using and how creators can take these lessons and apply them to their own digital marketing strategy.
Revising Your Brand To Reach A New Audience
Snoop’s Instagram account has a completely different feel to it than his LinkedIn profile. The bios alone speak to a different side of the Doggfather and what he wants you to do when interacting with his brand.
On Instagram, He’s Uncle Snoop CEO of Deathrow Records with his catalog now streaming everywhere.
Snoop Dogg's first LinkedIn post, where he declares his mission to "change the world," diverges significantly from the bios found on other platforms like Instagram. Here, he doesn't merely talk about his music, but underscores the businesses he's launched and brands he's built. The narrative shift is palpable focused on the impact he's making beyond the entertainment realm. His example unveils the need for content creators to align their content with intent, especially on platforms like LinkedIn where purpose-driven connections take precedence.
Don't miss out on the next Growth Club audio event on LinkedIn! Stay in the loop and be the first to know about our upcoming sessions, featuring seasoned creatives sharing their insights, strategies, and success stories. Sign up today to receive alerts and ensure that you never miss a chance to expand your knowledge and grow your professional network. Be a part of an exclusive community dedicated to supporting your growth in the creator economy. Join us for the next Growth Club audio event on LinkedIn and take your career to new heights. Sign up now!